What we do
Wholesale and retail of hardware, plastics, electronics, home goods, and general merchandise. Import and export services across goods and technology. Marketing and enterprise consulting. And the HONORICH mobile management app that turns the relationship into a dashboard.
Wholesale and retail
Our wholesale and retail programme covers five carefully curated product categories. Each category is supplied by vetted factories and is supported with documentation, packaging configuration, and labelling suitable for the European Union, the United Kingdom, and North America.
Professional and DIY-grade hardware including hand tools, fasteners, fittings, and small ironware. We carry both OEM-grade lines for industrial buyers and retail-pack lines for distributors serving the consumer market. All metal hardware is documented for country-of-origin, material composition, and where applicable REACH and RoHS compliance.
Moulded and assembled plastic goods spanning household, storage, kitchen, and garden segments. Material declarations are kept on file per SKU, and we can configure virgin, post-consumer recycled (rPCR), and bio-based resin programmes to match your sustainability brief.
Consumer and prosumer electronics, including accessories, small appliances, charging and connectivity products, and audio peripherals. Every electronic SKU ships with conformity documentation appropriate to its destination market, including FCC, CE, UKCA, and Energy-Using Product (EuP) data where applicable.
Decor, textiles, kitchenware, and tableware selected for the European and North-American aesthetic. The home goods catalogue is refreshed seasonally, and we maintain a small "always-in-stock" core that our key-account clients can rely on year-round.
Day-to-day consumer goods covering stationery, personal care, travel accessories, and lifestyle items. The general merchandise programme is built around replenishment-friendly packaging, predictable lead times, and consistent lot quality across repeat orders.
Single-SKU pilots, mixed-category consolidated shipments, and recurring replenishment programmes. Minimum order quantities vary by category and are confirmed in writing with a binding proforma invoice before any production is triggered.
Trade services
Beyond wholesale, we operate a full trade services desk. These services are sold either standalone or bundled with sourcing.
We handle the cross-border movement of physical goods from origin factory to named destination warehouse. Services include Incoterms-aware logistics planning, customs documentation, and HS classification support. We work with established freight forwarders across air, sea, and rail to keep lead times predictable.
Where a shipment includes technology, software, or dual-use items, we coordinate the additional export-control and customs steps required for cross-border technology transfer. This service is particularly relevant for buyers moving finished electronics, software-embedded products, or products that incorporate controlled subcomponents.
Marketing & consulting
For brand owners and distributors, we offer three consulting practices. Each engagement can be scoped to a single project or to a multi-quarter partnership.
Channel-mix strategy, pricing architecture, and launch planning for brands entering the European Union, the United Kingdom, and North America. We build go-to-market plans that combine online and offline channels with a measurable first-90-days framework.
Market intelligence, supplier due diligence, and competitive benchmarking. We work with clients who need a clear-eyed picture of a market before committing inventory, marketing, or capital.
Operational consulting for wholesalers, distributors, and brand owners: ERP and CRM selection support, process documentation, and lightweight operating-system setup. We do not sell software; we help you choose it well and configure it for your team.
Mobile management app
The HONORICH mobile management app is the operational backbone for our repeat wholesale customers. It is a fully integrated part of the business — not a separate product line — and we treat its availability, stability, and compliance as core commitments.
Orders. Place new wholesale orders, duplicate a previous order, or schedule a recurring replenishment. Pricing displayed in the app reflects your agreed wholesale rate card.
Shipment tracking. Track every shipment end-to-end with milestone updates from factory departure to destination warehouse. Document downloads are available directly inside the order detail view.
Inventory. View stock levels for the SKUs you buy most often. Inventory views are SKU-by-SKU and reflect the live state of our warehouse and forward-stock positions.
Wholesale pricing. Access your tier pricing without re-quoting. Pricing is displayed inclusive of currency conversion for buyers in the EU and the US.
Ad mediation platforms
We publish the full list of ad mediation platforms we integrate with so that your privacy, security, and procurement teams can map dependencies before they approve the app for distribution within your organisation.
| # | Platform | Role in our stack |
|---|---|---|
| 01 | Google AdMob | Primary mediation layer for both Android and iOS; delivers impression, click, and contextual signals. |
| 02 | Google AdSense | Web-monetisation partner for any browser-rendered inventory inside the app. |
| 03 | Meta Audience Network | Demand source for social-format ads on Android and iOS. |
| 04 | Unity Ads | Demand source for gaming-style rewarded video inventory. |
| 05 | AppLovin | Demand source and mediation partner for performance campaigns. |
| 06 | ironSource / Digital Turbine | Demand source for rewarded and interstitial units. |
| 07 | Vungle (Liftoff) | Demand source for rewarded video and playables. |
| 08 | Chartboost | Demand source for in-app gaming-style inventory. |
| 09 | AdColony (Digital Turbine) | Demand source for high-fidelity video units. |
| 10 | Pangle / ByteDance | Demand source for short-form video and native inventory. |
| 11 | TikTok Audience Network | Demand source for short-form vertical video inventory. |
| 12 | InMobi | Demand source for global mobile demand, with strong APAC coverage. |
| 13 | StartApp | Demand source for non-personal contextual inventory. |
| 14 | Tapjoy | Demand source for rewarded and offerwall-style units. |
| 15 | Yahoo / Verizon Native | Demand source for native and contextual inventory. |
| 16 | Amazon Publisher Services | Header-bidding partner for server-side auctions. |
| 17 | Mintegral | Demand source with strong APAC and LATAM coverage. |
| 18 | Liftoff (Vungle parent) | Demand source for performance-driven ad spend. |
| 19 | Moloco | Demand source for commerce-led performance campaigns. |
| 20 | DT FairBid (Digital Turbine) | Real-time bidding layer for unified auction across demand. |
Full per-platform disclosure — data categories shared, partner privacy URL, retention — is published in section 5 of our Privacy Policy.
Send your enquiry to support@hongruix.com for general wholesale questions, or to haozhe@hongruix.com for key-account partnerships and large programmes. We respond within one to two business days.
